Employee Engagement- A Strategic Approach to Ensure Employees’ Organizational Commitment

(This is a re-blog from the post I made for our company portal last Sept, 23, 3015)

Academic and business professionals alike are claiming that creating a competitive advantage can be achieved through employee engagement. They argued that the leadership of an organization should strive to create a full engagement within the organization by implementing behavioral strategies. However, employee engagement does not equate to employee happiness or satisfaction in an organization. Rather it is the emotional commitment of an employee to the organization itself.

So how do we really define employee engagement? By definition, it is a workplace approached designed to ensure commitment from the employees to the company’s goals and values to be able for them to contribute to the organizational success while also improving their well- being. The truly engaged employees are the ones who are motivated and fully involved in their works.  They care about the future of the company and are willing to devote discretionary efforts to ensure the company’s success.

Company leadership is concerned on the relationship between the levels of engagement the organizational performance. It is interesting to note that fully engaged employees perform better than those that are totally disengaged. Engaged employees are more willing to response to prevent company loss or disaster and have a sense of loyalty to the company that go beyond receiving paychecks or promotions in exchange of their hard work.

It is then necessary for leaders to know how they can get their employees to be fully engaged. Below is the summary of the 10 C’s of employee engagement.

1. Connect

Employee engagement is a direct reflection of the relationship of the employees to their boss. It is essential then that leaders must establish a connection to their employees and show that they value them. If the manager- employee relationship is broken, no amount of incentives can get the employees to perform at top level.

2. Career

Providing a challenging work environment to employees to facilitate career advancement is a must to get employees fully engaged. However, challenges should also be paired with mentoring and providing the right tools to be able to reach goals on career growth.

3. Clarity

Company leaders must communicate clearly with their employees the goals of the company. Employees want to know clearly where the company is heading to and their roles in achieving company goals.

4. Convey

It is important for leaders to clarify their expectations to their employees and provide a feedback mechanism to let them know what adjustments to make and what improvements have been achieved so far. By doing so, employees would know that their progress is being noted by the company even if it is just small.

5. Congratulate

Leaders should learn to congratulate their employees even for little achievements as it is known that appreciation can go a long way in boosting employee’s morale. If an employee knows that his/ her work is appreciated, he is likely to be motivated to perform.

6. Contribute

Exceptional leaders know how to help employees feel and see that they are contributing to the organization’s success. They let their people understand that their work matters to the organization’s future.

7. Control

Good leaders are known to establish opportunities for the employees to exercise control at the workplace. They know how to consult with their subordinates with regards to their needs; thus it creates trust and a culture of ownership when problem arises.

8. Collaborate

Employees who works as a team and trust their leaders outperforms individuals who work alone to achieve company goals. It is then imperative for leaders to establish collaboration among his people to steer them towards one goal.

9. Credibility

Leaders should strive to maintain a high set of ethical standards and good company reputation so that people will feel a sense of pride of their jobs.

10. Confidence

Leaders should instill a high level of confidence among its people by being a good example to them. Employees are likely to be fully engaged if they have a high confidence and respect towards the organization’s leadership.

With the advent of stiff competition within the industries, developing an environment to foster employee engagement is a great strategic approach to gain advantage from your competitors. Committed employees are the organization’s best investment to ensure company’s success.